Amicus is its own reward
mark-making*, Money Marketing. Sounds like it was meant to be, but sadly no.
Despite a terrific evening with the team from Amicus, and an unshakeable feeling that we might just clinch this one, the Money Marketing ‘Rebrand of the Year’, went to AML for their fantastic work for the Family Building Society. Big congratulations to them.
For Amicus, whilst this would have been great to win, we hope that picking up the coveted Bridging & Commercial ‘Bridging Lender of the Year’ title the week before went some way to cushioning the blow. You can’t win ‘em all, as they say.
We’re dead proud of the project, which you can check out here.
About Alastair
Alastair Williams
Founder and Creative Director
Ali co-founded mark-making* in 1995 after graduating from Lancaster University in Marketing & Visual Arts. Ali works closely with our clients to help bring clarity to their story, and oversees the wider mm* team to ensure it’s expressed effectively, with authenticity and coherence. Ali regularly speaks on the concept of Magnetic Brands, an approach to creating and building brands that embraces the power of being more human, in pursuit of both profit and positive impact. Ali leads mark-making’s work in helping ambitious organisations of all shapes and sizes build extraordinary and enduring appeal.