Archive

Which are the most important KPIs in digital marketing

Time and time again, one of the biggest slip-ups I see businesses making with their marketing, especially digital marketing, is …

January 29, 2014 – markmaking*

New year, new you? How to make a resolution you can stick to

Christmas has now been and gone; the turkey has been eaten, decorations taken down, and the family have been sent …

January 9, 2014 – markmaking*

A picture paints a thousand words: the word of the year and its impact on marketing

Only four years have passed since tweet was announced as the American Dialect Society’s word of the year, back in …

January 7, 2014 – markmaking*